
Practical Farmers of Iowa
Practical Farmers of Iowa's membership of farmers spans conventional to organic farming systems, diverse management practices, and operation sizes. I designed annual reports with a goal of updating the visual aesthetic with a nod to the past, for resulting publications that were appealing to a broad audience.
DESIGN | DATA VISUALIZATION
Created with Cricket Design Works.

The design for this trial research report for various agricultural projects was inspired by test plots, vintage science journals, and seed catalogs.





The companion annual report used similar visual style and theme to the Cooperators' Report, to act as a set.








Art direction of the Annual Conference guide, design by Christina King.
